
Competition
law in the EU stems from Articles 81 and 82 of the Treaty. Article
81(1) prohibits arrangements, agreements or concerted practices
between undertakings that have the object or effect of preventing,
restricting or distorting competition. Article 82 prohibits the
abuse of a dominant position which may affect trade between member
states.
UK
law reflects these Articles for trade within the UK by what are
referred to as the Chapter 1 Prohibition and the Chapter 2 Prohibition
in the Competition Act 1998.

Of
agreements between undertakings which may affect trade in the
UK and which have the object or effect of restricting competition
with the UK or a part of the UK.
Infringement
of either UK or EU law in this area renders the agreement void
and unenforceable. The OFT may impose penalties of up to 10% of
the worldwide turnover of the undertaking concerned. Where the
combined turnover of the parties to an infringing agreement does
not exceed £20M, (“small agreements”), the maximum
penalty is reduced - except in the case of a price fixing agreement.
The
Office of Fair Trading (OFT) considers that:
1...Infringement
only exists only if an agreement has as its object or effect an
appreciable prevention, restrict or distortion of competition
(i.e. lesser agreements will fall outside the scope of enforcement
or other action).
2...An
agreement will generally have no appreciable affect on competition
if the parties’ combined share of the relevant market does
not exceed 25%, although there will be circumstances in which
this is not the case. E.g. it:
Directly
or indirectly fixes prices or shares markets; imposes minimum
retail prices; or constitutes one of a network of similar agreements
which have a cumulative effect on the market in question.
3...The
minimum retail price and cumulative effect exceptions are most
likely to apply to vertical (i.e. supplier/customer, manufacture/the
wholesaler) rather than horizontal (i.e. competitor parties) agreements.

Of
the abuse by one or more undertakings of a dominant position in
a market which may affect trade within the UK.
4...Abuse:
conduct may constitute an abuse if it consists in:
Directly
or indirectly imposing unfair purchase or selling prices or other
unfair trading conditions;
Limiting production,
markets or technical developments to the prejudice of consumers;
Applying
dissimilar conditions to equivalent transactions with other trading
parties, thereby placing them at a competitive disadvantage;
Making
the conclusion of contracts subject to acceptance by the other
parties of supplementary obligations which, by their nature or
according to commercial usage, have no connection with the subject
of the contracts.
5...Market:
relevant market has two dimensions:
The
relevant goods or services (the product market);
The
geographic extent of the market (the geographic market)
6...Dominance:
the OFT considers that this is unlikely if market share is below
40% but could be established below that figure if other relevant
factors (such as the weak position of competitors in that market)
provided strong evidence of dominance.
Dominance
has been defined by the European Court as “…
a position of economic strength enjoyed by an undertaking which
enables it to prevent effective competition being maintained on
the relevant market by affording it the power to behave to an
appreciable extent independently of its competitors, customers
and ultimately of consumers."

7...The
UK Competition Act and Article 81(1) each set out examples of
agreements targeted by them, namely those which:
Directly or indirectly
fix purchase or selling prices or any other trading conditions.
Limit
or control production, markets, technical development or investment.
Share
markets or sources of supply.
Apply
dissimilar conditions to equivalent transactions with other trading
parties, thereby placing them at a competitive disadvantage.
Make
the conclusion of contract subject to acceptance by the other
parties of supplementary obligations which, by their nature or
according to commercial usage, have no connection with the subject
of such contracts.
This
list is not exhaustive; any agreement that has an appreciable
adverse effect on competition is likely to contravene the Chapter
1 Prohibition or Article 81(1), unless it meets the conditions
set out in Article 81(3) and/or section 9(1) of the Competition
Act – see below.

8...What
is an appreciable effect on competition within the EU or the UK
? The European Commission considers that an agreement between
undertakings will not appreciably restrict competition if:-
The
aggregate market share of the parties does not exceed 10% on the
relevant market or markets affected where the agreement is between
competing undertakings, or
The
market share of each party does not exceed 15% of the relevant
market or markets where the agreement is between non-competing
undertakings.
These
thresholds go down to 5% in the case of a parallel network of
agreements having similar effect.
9...The
above tests do not apply and therefore agreements will always
be anti-competitive where they:-
Directly
or indirectly fix prices, share markets or limit production –
where the agreement is between competing undertakings
As
between non-competing undertakings the agreement contains a provision
which
Limits
a buyer’s ability to determine its resale price, or
Restrict
a buyer operating at a retail level from selling to any end user
in response to unsolicited orders (passive selling), or restricts
active or passive selling by authorised distributors to end users
or other authorised distributors in a selective distribution network,
or
Restrict,
by agreement between a supplier of components and a buyer who
incorporates those components into its products, the supplier’s
ability to sell the components and spare parts to end users or
independent repairers not entrusted by the buyer with the repair
or servicing of its products.
The
above list describes agreements which are capable of having an
appreciable effect even where the market shares fall below the
thresholds explained above.
10...Within
the UK, the OFT has regard to the European Commission’s
approach, and is likely to follow in the UK the EC thresholds
when applying Chapter 1.
11...The
mere fact that the parties’ market shares exceed the thresholds
above does not itself mean that the effect of an agreement on
competition is appreciable; other factors have to be determined
as well, for example the content of the agreement and the structure
of the market or markets affected, entry conditions to the market,
the characteristics of buyers and the structure of the buyers’
side of the market.
Examples
of Agreements which might appreciably restrict competition
12...Agreements
which have as their object or effect any of the following:
Directly
or indirectly fixing prices
Fixing
trading conditions
Sharing
markets
Limiting
or controlling production or investment
Collusive
tendering (bid-rigging)
Joint
purchasing or selling
Sharing
information
Exchanging
price information
Exchanging
non-price information
Restricting
advertising
Selling
technical or design standards
13...Sharing
markets may take place by way of territory, type or size of customer
or in some other way. The OFT considers that such market sharing
agreements by their very nature restrict competition to an appreciable
extent.
14...Infringement
of either UK or EU law in this area renders the agreement void
and unenforceable. The OFT may impose penalties of up to 10% of
the worldwide turnover of the undertaking concerned. Where the
combined turnover of the parties to an infringing agreement does
not exceed £20M, (“small agreements”), the maximum
penalty is reduced, except in the case of a price fixing agreement.

15...There
are a number of EC block exemptions covering specialisation agreements,
research and development agreements, the motor vehicle sector,
technology transfer agreements and vertical agreements and concerted
practices. Agreements covered by an EC block exemption are not
prohibited under the Competition Act Chapter 1 Prohibition.
16...Each
party to the agreement must operate at a different level of the
production or distribution chain; so an agreement between a component
supplier, a manufacturer of the product and a wholesaler qualifies,
but an agreement between the manufacturer and two wholesalers
does not.
17...The
block exemption relates only to the contract conditions concerning
the purchase, sale and resale of the goods.
18...Block
exemption will not apply to a vertical agreement where the market
share of the supplier (or buyer, in the case of an agreement with
an exclusive supply obligation) exceeds 30% of the relevant market.
The market here means the relevant product and geographic markets;
more than one market may be affected by any particular agreement.
19...Nor
will it apply if the agreement contains any of the ‘hardcore’
restrictions.
20...Nor
will it apply to non-compete restrictions unless specific conditions
are met.
21...The
market share of the buyer on the market in which it buys is relevant
where the agreement contains an exclusive supply obligation. Otherwise
the market share of the supplier determines whether the threshold
is exceeded.

22...There
are 5 hardcore restrictions any of which if present takes the
agreement out of the exemption:
(1)
Price fixing. Eg by straight imposition on the buyer of the price
he can resell at, by fixing the maximum level of discount the
buyer can give, or by intimidation, delay or cessation of deliveries
if price levels are not maintained.
(2)
Restrictions on the territory where the buyer can sell or to which
customers he can sell. Note that an agreement can prohibit:
active
sales by the buyer into an area designated for an exclusive seller
(who could be the supplier itself);
a wholesaler selling
to end-users;
distributors in a
selective distribution system selling to unauthorised distributors
where the system operates ;
a buyer of components
supplied for incorporation from reselling them to the suppliers
competitors.
(3)
Restrictions on sales to end-users by authorised retail distributors
in a selective distribution system (other than location of retail
outlet).
(4)
Restrictions on authorised distributors in a selective distribution
system trading with each other.
(5)
Restrictions on the manufacturer of components from selling the
components as spare parts to end users, independent repairers
and service providers.
23...The
block exemption does not apply to the following restrictions but
the remainder of the agreement may still benefit from it:
Non-compete obligations
during the contract which exceed 5 years. This includes indefinite
non-competes and those which are tacitly renewable beyond five
years. If the buyer operates from the supplier’s building
then the period of the occupancy is acceptable as the term for
the restriction.
Non-compete
restrictions after the contract term. These are acceptable if
limited to one year after the contract, limited to the goods the
subject of the contract and to the premises from which the buyer
operated during the contract, and is necessary to protect the
supplier’s know-how.
24...The
OFT in the UK can withdraw the exemption, for cause, in respect
of any particular agreement.
25...If
an agreement does not benefit from the block exemption, the legal
exception regime in Article 81(3) may apply.
26...Article
81(3) of the Treaty provides that Article 81(1) is inapplicable
in respect of any agreement “which contributes to improving
the production or distribution of goods or promoting technical
or economic progress, while allowing consumers a fair share of
the resulting benefit, and which does not (a) impose on the undertakings
concerned restrictions which are not indispensable to the attainable
of these objectives; (b) afford such undertakings the possibility
of eliminating competition in respect of a substantial part of
the products in question.”
27...Section
9(1) Competition Act is similar to the above except that the phrase
“of goods” is not included. Thus, improvements in
production or distribution in relation to services may also satisfy
the exception condition. (The European Commission has in practice
applied Article 81(3) to services by analogy).
28...This
largely excludes from the Chapter 1 Prohibition in the UK the
same types of agreement as the EC Block Exemption. The Chapter
1 prohibition does not apply to an agreement to the extent that
it is a vertical agreement.
29...There
is only one hardcore restriction, namely price-fixing.
30...There
is no market share threshold - but dominance in a market may give
rise to Chapter 2 issues.
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